In addition to the many forms of marketing, using flyers as a part of this marketing campaign too is a popular means used even today. Though many people may or may not have access to speedy internet, they could always have access to flyers posted on the boards or those distributed in person. Regardless of it as a practitioner running your own place, you need to be able to multitask in your business activities, at least in the initial stages. And using this means of marketing is one of the easiest and most effective one if used well. Hence designing the right kind of flyer that draws attention at one glance, is essential. And here are some tips to help you out;
Before you go through anything when you grab a book the first thing you would probably look at is the background of the book and its title. And if you feel the title is catchy and grabs your attention then you might flip it over and read the summary at the back. This is the same logic that applies even to a flyer. You need to be able to draw attention of not only those that are in desperate need for the services of a dentist but also those that don’t really need them, by convincing them that they actually do need the services offered by you. And this cannot be done by having the fanciest good dental clinic design, because in order to attract them for more visits in future, you need to first be able to grab their attention of giving you a chance with your services. So think BIG and come up with an interesting title, one that is catchy and cannot be ignored easily. Also make sure to incorporate design as well in to your flyer. Get creative, because it is through this first step of marketing you take, do the potential customers judge your efforts for a good job. And only then would they give you a chance with your services.
Focus on the good
Though many may be hesitant to visit a clinic, they do have the need for it and it is their fear of the unknown that is holding them back. So as a person playing two roles of a dentist and a businessman, it is always best to stress on the positive or benefits one could achieve by purchasing the services offered by you. Because let’s be real, we are all human and we tend to be selfish and self-centered at one point or the other. And so the clients would probably be thinking what they get out of purchasing your services, because obviously you will be getting their money in return. So by stressing on the benefits they could earn, you could grab more attention and hold on to that little interest your potential customer has on your services. And voila you have got yourself your first customer! Throw in a little dental practice architect Melbourne and you’ll be having a line of customers waiting to be served by you!
Consider the above and design your flyer to grab the right attention at one glance!